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Urlo Creativo

Angry Child

A Bigger Splash

Brand Identity & CommunicationDesign & Product Development

SS 25

Challenge

Redefine menswear and masculinity through a bold, innovative language for a Milan-based emerging brand.

Concept

Drawing inspiration from 1930s underwear, Larry Clark’s rebellious imagery to explore contemporary masculinity and eroticism.

Process

Full-cycle product development from concept to final delivery, including the creation of custom original illustrations for specific capsules.

Responsibilities

  • Material research
  • Prototype development
  • Supplier coordination
  • Production oversight
  • Illustration

Outcome

A Seaqual-certified sustainable swimwear line (A Bigger Splash) and a distinctive T-shirt capsule (Punk Kids) with unique visual and narrative identities.

Credits

FOUNDER/ART DIRECTOR:

Andrea Steffenino

@andreasteffenino

PHOTOGRAPHER:

AGF

@agf_281 AGF

PROJECT MANAGER:

Giulia Peretto

@urlocreativo @giuliaperez_si

BAG SPONSOR:

C’EST UN CEST

@cest.un.cest

BEHIND THE SCENES

See other projects

CONTACT

Via Luigi Alamanni, 8 20141 – Milan +39 3703028027 info@consulenzecreativeperetto.com

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