Field Journal

Translate the designer’s vision into a visual narrative, capturing the core DNA of the brand through its first editorial. The goal was to give form to an identity still in definition, making it tangible through image, atmosphere and casting.

Past, Present, Future as a visual language, where each garment becomes part of an evolving story. A balance between archival references and contemporary sensitivity, expressed through a tactile and human-centred approach.

Art direction and full production management, building a cohesive visual world aligned with the brand’s philosophy. Development of a dynamic team through Milan-based agencies, including photographer, models and creative talents, to ensure consistency and quality across all outputs.

• Production Management
• Art Direction
• Styling
• Casting
• Photoshoot

A first editorial that clearly defines the brand’s identity, translating its vision into a strong and recognizable visual language. An authentic and cohesive outcome that communicates the essence of the project through image.