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Urlo Creativo

Kappa x Ducati

The Perfect Alliance

Design & Product Development

FW 25/26

[DESIGN E SVILUPPO PRODOTTO] · [DESIGN E SVILUPPO PRODOTTO]

Challenge

Reinterpret ski apparel through a high-profile co-branding project, merging two Italian icons into a single, coherent and contemporary capsule.

Concept

The Perfect Alliance translates the meeting of Kappa’s technical sportswear and Ducati’s racing DNA into a narrative built on speed, precision and direction. A dialogue between road and snow, where automotive aesthetics inform silhouettes, graphics and construction.

FW 26/27

Process

Concept-driven development combining visual research, trend analysis and material exploration. From moldboard to design definition, each element was developed to support a strong, cohesive storytelling across garments.

Responsibilities

  • Creative direction support
  • Concept and color development
  • Garment design and technical detailing
  • Trims, graphics and construction solutions
  • Prototype development
FW 26/27
FW 26/27

Outcome

A distinctive capsule where performance meets visual impact, blending technical innovation with a bold, recognizable identity rooted in Italian design culture.

BEHIND THE CONCEPT

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CONTACT

Via Luigi Alamanni, 8 20141 – Milan +39 3703028027 info@consulenzecreativeperetto.com

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