OVS - Altavia

Establish a flagship outdoor clothing line for modern families that combines performance with sustainability.

Inspired by the renowned Great Dolomites Trail, Altavia aims to provide high-quality, functional and technical apparel for the whole family.

Defining the core brand vision, mission, and values followed by a rigorous market analysis and collection "skeleton" definition.

• Brand identity development
• Trend creation
• Moodboard and color card creation
• Collection sketching
• Graphic creation for t-shirts

A functional, technical flagship collection (SS 24) that successfully communicated the brand's core values of quality and adventure.